Introduction
Are you a Jewelry Business owner struggling to build an online presence and get more leads? Well not to worry, we’re here to help you to build a strong online presence and get more leads for your business.
In this blog, we are going to see how Social Media Marketing for the Jewelry business is beneficial and how you as a Jewelry business owner can increase the flow of leads on your websites through social media platforms.
Let’s start by knowing the platforms on which you can build your online presence and leverage them for your Jewelry business.
- Instagram & Facebook
These social media platforms can assist you in building a strong digital presence and increase your online visibility.
Social Media Marketing Activities For Jewelry Business
You can build a strong presence and target diverse audiences through Instagram and Facebook platforms.
Below are the different ways you can create content and drive your social media campaigns.
- Reels
- Carousel Posts
- Stories
- Paid Ads campaign
Reels
With Instagram & Facebook reels you can create content showcasing your jewelry products and services. You can also add trending songs to them. You can further collaborate with social media influencers to get better interaction and engagement rates.
Carousel Posts
With carousel posts, you can showcase your jewelry products and services in a carousel format with precise details right in the caption.
You can create different carousels for precise organic and paid content. You can furthermore leverage Ads Manager, Business Manager, and your Facebook page for effectively dealing with carousels.
Stories
Telling brand stories is the best example of engagement activities. You can create interactive stories for your products. There you can effectively create polls and Q&A sessions to attract your followers, Jewelry customers and prospects.
You can club graphics, images and headlines to more powerfully tell your story. You can then blend appealing CTA’s and links to redirect your readers to your product page or blog post.
Paid Ads campaign
These campaigns must be started once enough organic reach has been achieved to your jewelry business’s Facebook or Instagram account.
You can set up multiple Ad Accounts for your Jewelry business – for example, awareness campaigns, engagement campaigns, and lead generation campaigns.
Jewelry Social Media Marketing on Pinterest
On Pinterest, you can share photos of your Jewelry products that you are selling in your stores. These images should be posted with precise titles and descriptions and then it should be pinned on your profile.
By doing this, your chances of getting into Google’s Image section increases. When someone searches related to Jewelry products on Pinterest, your pinned posts will be visible in their search feeds. It may also be showcased in Google’s SERP results.
Make sure to create different jewelry product categories for the pins so when someone visits the profile they get what they want without any difficulty.
With Pinterest’s visual search, users can leverage the jewelry photo they found online and Pinterest will search for it on other platforms. Pinterest will showcase them the actual brand and where to purchase the product.
If you are selling jewelry products but don’t have live models, Pinterest is the right social media platform for you. Study shows that Pinterest photos without human faces get repinned around 23 percent more than those that comprise them.
LinkedIn Social Media Marketing Tactics for Jewelry Brands
While using LinkedIn, you must publish professional posts to target your B2B audiences and prospects. You can share the Business news with information related to the Jewelry business.
You can leverage this platform to make connections with the people who are associated with or working in your field to swiftly build your network.
So, with LinkedIn, you can easily connect with people that you have done business with (1st degree connections). You can also connect with 2nd and 3rd degree connections that lie exterior to the scope of individuals you know.
As a Jewelry business owner you must invest time on LinkedIn to give your business more credibility and find people to collaborate with or cross-promote your Jewelry business.
Below are the different ways you can steer your social media activities on LinkedIn platform.
- Profile Views on LinkedIn
- LinkedIn Groups
- Business Page
- Posts
- Articles
Profile Views on LinkedIn
You will be notified when anyone views your LinkedIn profile. They may view your LinkedIn profile as you have common connections, similar skill sets or you know them. You can easily connect with someone that has viewed your profile and upsurge your current network.
LinkedIn Groups
Groups on LinkedIn will enable you to search for new contacts that can turn into new customers or partners. They will even keep you updated on industry and business insights, which you can then share on the profile!
LinkedIn will showcase you all the related groups in a search result page, precisely sorted by the ones with more members to the ones with the minimum.
Creating a Business Page
If you have built a website around your Jewelry business, an effective approach to spread the word is through a company business page. You can publish your business details and even publish posts from your LinkedIn business page.
Connect with Clients
The “Advanced” search button and “Advanced People Search” subsequent to the search field can be helpful to search people when you don’t have a list of prospects to message.
Posts and Articles
You can post an ‘update’ to share your product information or Jewelry market trends with your network.
LinkedIn even has a blog set up within it called “Pulse.” Pulse enables you to remain on top of the content updates published by professionals on LinkedIn. Connecting with the content authors is yet another approach to gain more professionals in your network.
Use Cases on Social Media Marketing For Jewelry Business
One of our clients required Social Media Marketing for his Jewelry business. Their primary objective was to increase Social Media Reach, impressions, and engagement to promote their new and existing Jewelry designs.
You might be wondering, How did we achieve their requirement? Let us see how we helped them to achieve their targets by creating a strategy for their Social Media outreach.
We started with the Audit for their accounts and then created the calendar for their different Social Media Accounts. After that, we started doing regular posting on Social Media, we also started engagement activities such as Liking the comments of the followers.
We also replied to their questions and created engaging brand stories for better engagement. We used to like other account posts to build more connections and get in touch with them.
We ran multiple campaigns for their brand and to promote their products and exhibitions. On a moderate budget of ₹30,000, we ran around 15 campaigns regarding Brand Awareness.
We targeted their products such as necklaces, pendants, rings, bracelets, and earrings. For buyer Persona, we targeted people from Ahmedabad who prefer high-value products, have a deep interest in buying Jewelry, and are newly engaged or married. Along with their Social Media, we optimized their Google Business Profile for better search results.
After conducting all the above social media and business optimization activities, we got an amazing response from our Jewelry client and they received wonderful results from the market.
We got 1M+ Impressions by conducting the Brand Awareness Campaigns in a budget of ₹30,000. We got 8 Lacs + Reach on Social Media Channels.
Social Media Marketing Tips and Best Practices for Jewelers
Whether you are a Jewelry store or showroom owner, our social media tips and best practices can keep you on top of the game.
Share Customer’s photos
- Jewelry photos are an effective way to increase page visibility and engagement on Social Media.
- Share customer testimonials, client experiences, and brand stories.
Share Posts
- Posting regarding Jewelry products, new collections, and festivals can keep your business updated.
Post Videos
- Share videos of the new collection/shop tour on social media platforms. You can hire Influencers or Local Actors/Actresses and Artists for marketing.
- They will do brand promotions.
- Use their face value to increase your brand value and prospect reach.
Share the photographs of the events on social media.
- Organise events for regular customers and felicitate them.
- Ask questions to the customers about the experiences they had with you and use them positively.
Share Reels of the product
- Make reels of your products and collections/influencers wearing the Jewelry.
- As discussed above, share reels about customers’ testimonials, and their engaging experiences.
User Generated Content (UGC)
- Repost the stories and posts of the customers who post on their social media platforms.
- That will help you to engage and directly interact with the customers.
Moving Forward with Social Media Marketing Ideas For Jewelry Business
As we discussed in the above blog, you can build your online presence while leveraging Social Media. But above all, you have to be consistent while strategizing, planning and performing the Social Media activities. Because when we start the activities it is important to be regular and disciplined in postings.
Why is being consistent and disciplined so important? Because once you start posting on Social Media, you will start getting impressions along with engagements. It creates awareness about your Jewelry products and then your followers will wait for your new content, like what else you have and what other products you have. Regular posting will create an impact and it will help you to stay in social media algorithms.
If you are having challenges with managing your Social Media or need social media marketing ideas for Jewelry business, we are here to help you. We will create a powerful strategy for your Social Media platforms and assist you in managing your online presence. In the past, we’ve given an amazing result to our clients who were in the Jewelry business with the help of our strategies which helped them to gain more impressions, engagements, and followers on their Social Media Profiles.
