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Constera Realty

The successful mission of spending 6825 INR for getting 4 lacs+ impressions!
Conestera Realty

Our Client

Our client is in the business of developing Residential & Commercial real estate landmarks that elevate cityscapes by creating beautiful vistas. They have got experienced architects and engineers to design real-estate projects & infrastructure that blend perfectly into surroundings creating harmonized buildings and spaces which offer Better and Sustainable living.

Why Did the Client Approach Us?

The client approached us to look after their social media marketing and lead generation campaign targeting Ahmedabad city as their prime location. In addition, they approached us to enhance their social media profile and leads.

Client Objective

The core objective for running their social media and lead generation campaign was to get leads. Therefore, the major focus for running the social media campaign was Facebook and Instagram, with Ahmedabad as their target location.

What Did We Do?

  • We used our expert knowledge in both organic. In addition, we paid social to develop monthly social media strategies for the brand, using a wide variety of assets, such as product imagery, interactive GIFs and videos, relatable quotes, tips, competitions, and new launches.
  • With the client's focus in mind, we ensured high engagement by targeting things like festivals & international days of the year, relatable trends, how the products would be used at different times of the year, and certain product pushes.
  • We created the post copy and designed the asset (images, GIFS, videos) for each post throughout the month.
  • Combining the paid and organic social media strategy was a success, as it allowed us to be ad-hoc with our budgets for Ahmedabad. We were also able to monitor what is working organically and learn from it to get the brand awareness spread further through additional spending.
  • We've run multiple campaigns like Brand Awareness, Lead Generation, Boost Post & Page Like Campaign for the client.
  • We've run 14 different Brand Awareness campaigns and spent 6825 INR for the campaign.
  • We've also generated leads for commercial property spending 13,112 INR.
  • We also ran a page-like campaign spending 2492 INR.
  • Majorly, we targeted Real Estate investors, People interested In Real Estate, Luxurious Properties, Luxury Goods, Small Business Owners, CEO, Business Owners, Travel agents, Tourist agents, Restaurant owners, etc.

End Results

While running a brand awareness campaign, we got 2 lacs+ reach and 4 lacs+ impressions.

We got 50k+ reach and 68k+ impressions for commercial property campaigns following 67 quality leads. Considering the commercial property campaign, the average cost per lead amounted to 198 INR.

While running the page-like campaign, we got 11k+ impressions and 250+ likes.

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