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EDII

The uncovered story of delivering 2M+ Impressions and 12K+ Clicks via Social Media Ads!
EDII

Our Client

Our client is one of the reputed entrepreneurship development institutes of India is a self-governing body and not-for-profit institute located in Ahmedabad, Gujarat, India. They offer various entrepreneurship training program courses at their institute.

Why Did the Client Approach Us?

The client approached us to promote their PGDM program courses through a social media paid advertising model. The client wanted to primarily target Gujarat, Maharashtra, and Rajasthan for their social media promotion.

Client Objective

The client’s core objective was to increase their program enrolment by students pursuing their bachelor’s degrees. So, the primary motive was to increase leads for their PGDM course.

What Did We Do?

  • We ran multiple lead generation campaigns on Facebook, Instagram & LinkedIn for the client.
  • We ran Google search & display ads.
  • We spent 3,52,518 INR on Facebook, Instagram & LinkedIn ads.
  • We spent 4,49,996 INR on Google Ads.
  • We ran a campaign in the segment like Stage wise & Citi wise as client requirements. The targeted people's age group is 20 to 45.
  • We targeted top universities, bachelor's degree pursuing students, MBA Pursuing students, small and medium enterprises, and people interested in entrepreneurship, small business owners, management, business, family business, start-ups, and social entrepreneurship for paid ads campaigns.
  • While running Google Ads, we targeted multiple medium & low competition keywords.

End Results

We received a total reach of 15,65,736, 26,35,646 total impressions & 1053 leads via Facebook, Instagram, & LinkedIn.

For Google Ads, we received 12,950 clicks & 1,54,365 impressions.

We got good numbers of registration on the website through Google Search & Display Ads.

In short, we earned great numbers of leads from every campaign that we ran on different platforms.

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