Sanskriti

Our client is on a mission to make Hindi learning accessible and engaging for families across the globe. They offer both online and offline Hindi classes, with in-person batches currently running in Hong Kong and Singapore. Their programs are designed for children and parents alike, blending structured curriculum with cultural context.

In addition to live classes, they also publish and sell a range of physical and digital Hindi books to support learners at every stage—making language learning a part of everyday life.

Search Engine Optimization

Before we began the SEO work, the website had several roadblocks holding back its performance:

• Thin content: Many pages lacked depth or didn’t provide enough valuable information for users or search engines.
• Low visibility in the target niche on SERPs: Despite offering a unique service, the site wasn’t showing up prominently for relevant Hindi learning queries, especially in international markets.
• Orphan pages: Some important pages had no internal links pointing to them, making it harder for search engines to discover and index them.
• Location-specific class pages were not optimized: Pages targeting online and in-person classes in Hong Kong, Singapore, and other regions were missing key local SEO elements.

The primary objective is to improve the website’s organic presence by increasing search impressions, clicks, and keyword rankings across global locations.

The client aims to reach a wider international audience interested in learning Hindi and drive consistent traffic to support their ongoing online and offline programs.

• Conducted a full site audit to identify SEO, technical, and structural gaps
• Performed complete on-page optimization for all pages, covering:
  • Keyword research
  • Optimized titles and meta descriptions
  • Image alt text and file naming
  • URL cleanup and structure fixes
  • Internal linking improvements
  • Robots.txt and canonical tag setup
  • Content gap analysis
  • Page speed and Core Web Vitals fixes
  • Structured data markup suggestions for enhanced search appearance (e.g., article, organization, breadcrumb schema)
• Created a strategic blog topic cluster and started publishing relevant content
• Optimized under-performing blogs for improved rankings
• Implemented technical SEO enhancements site-wide
• Performed social bookmarking for off-page signals
• Actively answered relevant Quora questions to increase brand presence
• Set up Google Merchant Center and added products to improve visibility in Google Shopping
• Currently optimizing site pages based on LLM (Large Language Model) visibility trends

• Impressions jumped from 76 to 1.78K: That’s over a 2200% increase in visibility. More people are now seeing the site in search.
• Total clicks increased: A 10X increase in site visits, confirms that the SEO strategy is working.

• Product listings are live in Google Merchant Center: The site is now discoverable in Google Shopping, improving product visibility.
• Featured in LLM (AI-generated) search results: The site now appears in AI Overviews and Generative AI snippets, boosting visibility in next-gen search formats. This opens up another discovery channel beyond traditional search.