Did you know that 84 out of 100 people start their search for manufacturing services online? That is a significant number!
But here is something even more surprising: many manufacturers have not realized how powerful SEO can be for growing their business. SEO is like a hidden power that helps your company appear at the top of search results when people look online.
Don’t worry, though! We’re here to share some great SEO tips to help your manufacturing business stand out and ride the wave of online trends. Get ready to make your company shine on the internet!
What is SEO for Manufacturers?
SEO for manufacturers includes using the powerful combo of best practices and workflows to ensure that your manufacturing brand’s online visibility grows steadily. It also helps in attaining quality leads from prominent search engines.
Here are some of the tactics used by SEO professionals for a manufacturing brand:
- Hiring a team of content writers to develop quality-driven website content and blogs
- Making the already developed content on the website more optimized so that it gets the desired traction from SERPs
- Collaborating with websites that are within and outside the industry
- Conducting appropriate SEO performance scrutinization with the help of cutting-edge SEO tools
Since manufacturing businesses cater mainly to the B2B segment, content writers are often asked to write product descriptions, website content, and technical documentation to attract the desired attention of customers and businesses seeking their manufacturing services. This work enhances website performance and navigation, UX scrutinization, technical SEO audit, and strategic link building.
How SEO Helps Manufacturers Grow?
Here are some ways SEO can be decisive in taking your manufacturing business to the next level.
Turn Website Visitors into Customers
Today, most manufacturing companies have developed fully functional websites, but they are not able to convert these visitors into customers. This is where a prominent SEO company can provide helpful tips to generate more leads and convert your visitors into customers.
Here are some of the ways:
- Integrate forms on your website instead of mentioning email addresses.
- Mention your mobile number in the top-right corner of your website header.
- Add call-to-action so that your potential customers can get in touch with you from the website’s topmost portion on desktop and mobile devices (Many manufacturing brands are guilty of avoiding this functionality for mobile devices)
- Have a chatbox added to your website. You should get the Livechat or Hubspot chat feature integrated.
Find People Ready to Buy
The great thing about manufacturing marketers is that they target specific niche markets. This makes it ideal for such brands to use high-intent keywords to reach their prospective audience. This includes B2B buyers looking for equipment or engineers searching for technical specifications. So, by putting in high-intent keywords, you can attract people ready to buy your products.
Increase Sales Both Locally and Worldwide
Nearly 50% of all Google searches are local. People today use search terms like where to buy and near me more regularly on search engines than ever before. Proper SEO strategies can enhance your sales figures locally and worldwide.
Monitor your Business Progress
SEO is straightforward to track and quantify in terms of results achieved. Hence, you know where your SEO efforts are heading as a manufacturing brand. You can also make course corrections if they seem fit.
You can entirely depend upon general performance metrics for your manufacturing brand. Alternatively, you can comprehensively track customer funnels from the first search until they convert.
Expand Your Business without Worry
SEO helps you grow your business without any hassle. It does that by assisting you in generating B2B leads by attracting the attention of B2B researchers to your website whenever they make a final purchase decision.
SEO also enhances organic searches, helping more potential customers learn about your offerings. This puts added pressure on retailers and distributors to hoard your products. This enables you to get new B2B leads in the pipeline, and this cycle never ends!
The Exclusive Art of Performing SEO for Manufacturing Brands to Attract the Right Buyers
Here are some of the ways to perform SEO for manufacturing brands that help to attract the right buyers:
Discover Keywords People Use to Search
This is a crucial step when performing SEO activities for a manufacturing company. Here, the SEO professional tries to ascertain and target industry-specific search terms that customers use on prominent sites like Google during their buying cycle.
SEO professionals can align content with your customer’s needs by understanding the search intent behind these industry terms. Ultimately, this enhances your content’s search visibility and draws qualified leads toward your website.
Here are some of the keyword research performed by the SEO professionals for manufacturing brands:
- The first is the long-tail technical keywords, which primarily concentrate on the product features, manufacturing processes, or materials used in the product. For example, can a rubber part be manufactured to seal the leakage of steel piping?
- Next, the SEO professional targets terms that professionals in the manufacturing field commonly use.
- Once that is over, the next step is to optimize the search for product model numbers and specifications.
- SEO professionals try to find out specific keywords related to the manufacturing industry that your product solves.
- They even conduct local searches to understand the local lineage of your manufacturing product in the local market.
This step is crucial before a writer is assigned to create content based on the keyword. Such an exercise will significantly enhance your SERP rankings in organic searches.
Create Links to Improve Your Website’s Position
SEO professionals acquire high-quality backlinks from industry-acclaimed sources to enhance their websites’ domain authority and search rankings. Let us examine their different methods for building quality links for your manufacturing site.
- Partnering with distributors, suppliers, and other complementary manufacturers to get mutual bartering of links.
- Get links from industry publications, event websites, and conference materials
- Ask the technical writers to create case studies, whitepapers, and other cutting-edge pieces to get desired links from engineering blogs and industry forums
- Link with industry-specific directories
- Share your exclusive manufacturing processes or any advancements made in the industry by writing press releases
- Linking internal to other pages of your website to improve the performance of content clusters
These link-building exercises can enhance the online visibility of a manufacturing brand and result in quality lead generation.
Make Content That Brings in Business
Today, more than ever, it has become imperative for manufacturing businesses to create helpful, keyword-rich copy that provides valuable information about their services. This copy also assists website visitors in learning more about their manufacturing business using an effective SEO strategy.
The copy you ask your writers to create should be exclusive to every webpage of your website. Remember to provide adequate information by being descriptive so that both Google search bots and your audience like it. Always make it a point to place keywords organically in page titles, meta descriptions, and headings.
Here are some of the content types that fit well with a manufacturing brand:
- Blog posts and articles that explain the need for your product
- Photos about the products that you are selling
- Videos of the manufacturing process and your core team
- Product descriptions to provide adequate information about your products
- Case studies to give an overview of the challenges faced by your clients and how you overcame them through your products
- White papers providing the detailed technical details of your product and its usefulness
Solve Issues on Your Website
The most important things for your manufacturing website are speed and user-friendliness in navigation. If both of these things are perfect, it signals to Google that your site is ideal for getting into SERPs. It enhances visitors’ browsing experience, prompting them to stay on your website longer. To learn your website’s exact speed, try Google’s free PageSpeed Insights Tool.
Making your manufacturing website mobile-first has become more critical than ever. This will help your website get traffic from different types of devices. To check whether your site is responsive, perform Google’s Mobile-Friendly Test today!
If you are looking for help getting a responsive design for your website, count on us to provide valuable SEO services to boost the visibility of your manufacturing website.
Stay Ahead by Keeping an Eye on Competitors
Manufacturing companies have been guilty of adopting the digital marketing trend quite late. Hence, this is your chance to ace this race by having an online portfolio on your website that your potential customers can quickly check and discuss the potential of affiliation in the future.
Also, those competitors who have already adopted this trend will undoubtedly be the proclaimed frontrunners, but this does not mean that you cannot observe the keywords for which they are ranking higher and replicate their strategy to improve your organic search numbers.
You should check how many of your competitors only use organic search and who runs ads on specific keywords using Google Ads. This will help you to catch up with them and improve your online traffic.
Increase Online Sales for Your Products
The ultimate reason for manufacturing companies to avail of SEO services is to acquire B2B leads and generate more sales. This can be achieved by getting the details of the numbers and evaluating how well your content works for your target audience. Here are some ways to check:
- How many people clicked through your website after seeing it on Google SERP?
- What is the average duration that your visitors stay on your website? How many web pages do they visit while on your site? This will help you understand whether your content is actually useful to visitors.
- How many people filled out the contact form, downloaded gated content, or signed up for your newsletter?
- How many potential leads converted into customers?
The answers to these questions will help you evaluate your content and take corrective measures if necessary. Certain web pages will perform excellently in generating quality sales leads, while others will drive subscribers to your newsletter. This keeps your cycle going to convert these leads into potential customers.
Connect with Local Customers Easily
Most manufacturing companies fail to realize that the local market is the best way to enter their industry. This is where you can ask your writers to create pages targeting your city or region.
We also recommend that you set up a Google Business Profile regardless of where your target audience is located. Try to get reviews from local listings. This will help build credibility online.
We suggest optimizing the map pack listings for a specific region. This will help you get the desired traffic without much effort.
Connect With the Right Customers Using SEO for Manufacturers
SEO helps companies find the right customers, grow their business, and stay ahead of others. Companies can use tactics like proper keywords, better content, and checking progress to reach more people and sell more products. Start using SEO today to make your manufacturing business more substantial and successful.
