As we know the digital world around us is ever-changing, every day you wake up to find something new on a digital platform that will make you change your strategy approach to reach your audience and customers online.
To change your way and adapt to new updates. And that’s a rule of survival, isn’t it?
The only thing constant is change and as the businesses, shopping behavior, and customer needs online are constantly rising. Google understands and knows its users like no other and that is why Google runs more than 600,000 experiments each year ranging from Natural language processing to BERT, these efforts are directed towards making their user experience more enhanced. About the updates, daily search engines make an average of nine changes, and in a year alone 3200 changes are adopted by Google.
In 2022 and 2023 alone, Google made more than 15 algorithm updates, which became difficult to track and implement. This blog will walk you through the latest Google algorithm updates as well as the history of Google algorithm updates that have made major impacts on the search engines that we use today.
Why keeping up with Google Algorithm Updates is important for Digital Marketers?
Google algorithm updates to deal with the optimization of online content and their rankings overall. Facebook, Instagram, and X are search engines in themselves. And understanding the Google algorithm updates and keeping up with them will help rank their content on all these platforms.
Google Algorithm Updates and Pay-Per-Click
Google algorithm updates play a game-changing role in pay-per-click adverts. The more updated and informed you are about Google’s algorithm updates, the better chances you have to rank higher than your competitors.
These paid adverts are based on higher ad visibility, ad positions, and cost per click which are impacted greatly by search engine algorithms.
Google Algorithm Updates and Social Media
As for social media marketing, as mentioned before, media such as Facebook, Instagram, and X are search engines in themselves.
Comprehension of Google algorithm updates will help social media marketers optimize their media accounts for better reach and visibility.
Google algorithm evaluates a business’s social media accounts just as it evaluates websites and pages of your business. Your social media accounts and content must be optimized regularly to attract organic traffic on your media accounts.
Google Algorithm Updates and Content Marketing
In the past year, Google has made maximum efforts to distill authentic and informative content from loads of copy and plagiarized content. As the use of AI has increased, there is less human-generated content that does not impart the knowledge and experience that most users are searching for. Many Google algorithm updates focus on content marketing which we will see further below.
Being ahead of the curve with updates will help you plan your content strategy better.
Helping you get better visibility and rankings. Some of the best content marketing strategies include optimizing your page speed, using proper main headings, and subheadings, using bullet points, and keeping white space, using attractive and relevant videos and images that align with the text.
To read more on the importance of Google SEO algorithm updates you can visit Unveiling the Secrets of the Google Algorithm for Digital Marketer’s Success.
How do you know if your business is affected by Google Algorithm Updates:
When a Google algorithm update hits the site the effect of it is usually seen in the traffic on your site. A sudden drop in your traffic or sudden rise in traffic while rolling off the update. You can use Google Analytics to check your traffic regularly.
How to recover from Google Algorithm Update if your site has been affected:
If your ranking and traffic are affected by Google algorithm updates you check any Google guidelines.
You can also conduct an audit of your website and competitor analysis that did well.
Make your SEO strategy based on Google guidelines and best practices which will eventually lead to success.
You can read about past year’s Google algorithm updates by clicking on the following links
Google Algorithm Updates of 2023
Google Algorithm Updates of 2022
Google Algorithm Updates of 2021Â
As we talked about the world around us changes every day and Google rather changes we humans who make and run sites with content designs and a selling and marketing approach it will be difficult to track everything all at once. So remember one step at a time and you be notified of new updates as they come from the new year.
And rest you can rely on us. We will keep you updated.
Let’s be tuned together tuned for you!
